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Forty Korean Startups Participate in “SLUSH 2020,” an International Startup Conference of Finland

International Cooperation Division
- To exhibit together under the national Korean startup brand of K STARTUP–

□Forty Korean startups will participate in investor meetings, pitching contests, and exhibitions held fully online for about two months and half from September 22 (Tuesday) until December 3 (Thursday).

□The Korean online exhibition hall will be held for 4 weeks from October 19 (Monday) until November 13 (Friday) under the national startup brand of K STARTUP.
A startup exhibition utilizing the national startup brand of K STARTUP will be held internationally for the first time.
The Korean Ministry of SMEs and Startups (Minister Park Young-sun, MSS) announced that forty Korean startups will participate in “SLUSH 2020,” an international startup conference of Finland held from September 22 (Tuesday) until December 3 (Thursday).
“SLUSH 2020” is a startup event representing Europe that kicked off in 2008 and wherein startups and investors participate from all over the world. At first, they had announced in April that they would not hold it this year because of COVID-19, and then switched to holding it fully online.
The forty Korean startups participating in this year’s “SLUSH 2020” were each selected by five Korean agencies* supporting startups, including the Korea Institute of Startup and Entrepreneurship Development (KISED) and the Gyeonggi Creative Economy Innovation Center (GCCEI).
* Number of participating Korean startups selected by each agency : KISED 14, GCCEI 5, Korea Trade-Investment Promotion Agency (KOTRA) 9, Korea Software Industry Association(KOSA) 7, and Gyeonggido Business & Science Accelerator(GBSA) 5
The selected startups will get to participate in investor meetings, networking events, and presentation (pitching) contests held as part of the main event (Node by SLUSH) from the opening date. In addition, each will get to exhibit their publicity videos and introductory materials in the online exhibition hall (SLUSH Highlight).
<Major Program of Main Event (Node by SLUSH)>
Online meetings, mentoring, and networking events, etc.
September 22-24, 2020
(3 days)
October 21-22 (2 days)
November 18-19
(2 days)
Special Events
Keynote speeches
Investors workshop
Demonstration event and pitching contest
* In addition, meetings between the participating companies and investors, as well as networking events are expected to be held at all times.
The online exhibition hall (SLUSH Highlight) will be managed by each country for a set period and the Korean hall is expected to be held for 4 weeks from October 19 to November 13.
The Korean exhibition hall at “SLUSH 2020” is expected to be held and managed integrated under the national Korean startup brand of K STARTUP for the first time internationally.
The event is expected to raise the status of K-startups, whose technological competency and innovation have been recently recognized globally in the midst of COVID-19, and to draw the attention of investors.

Overview of SLUSH 2020
Holding country: Finland / Host: Startup Sauna
Dates: September 22 – December 3, 2020
Program composition
  • Main event (Node by SLUSH)
- To support keynote speeches, investor meetings, mentoring, pitching, and networking using an online platform
<Major Program of Node by SLUSH>
First Activation
Second Activation
Third Activation
September 22-24, 2020
October 21-22
November 18-19
1st Day
Orientation and workshops
Meetings and mentoring
Meetings, mentoring, and pitching (SLUSH 100)
2nd Day
Keynote speeches, meetings, and mentoring
Meetings, investor workshops, and networking
Demonstration events, workshops, and networking
3rd Day
Keynote speeches, meetings, and networking
  • Online exhibition hall(SLUSH Highlight)(「K STARTUP」 will be held from October 19 until November 13, 2020)
- The exhibition hall will be held online and each company will get to upload materials and videos introducing and publicizing their company.
<Basic Look of the Online Exhibition Hall of Each Country>